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Cordell is the Institutional and Research Coordinator for the Bermuda College, a position he has held since June 2014. Prior to that Cordell was the Managing Director of Profiles of Bermuda, a company he founded in 1998. The firm conducts human resource assessments, training and development, as well as market, business and tourism research.
Previously a government statistician, as well as the Market Research Officer for the Department of Tourism, Cordell has authored numerous articles in social statistics, tourism and human resources; and has spoken at a number of local and international conferences. While at the Department of Tourism, Cordell utilised tourism forecasting methods to assist with marketing and planning. He also reintroduced the annual 10-year review which had not been published in nearly two decades.
At the Department of Statistics, Cordell held various duties, including responsibilities for the Retail Sales Index, the Airport Passenger Survey, the annual Employment Survey, as well as being a member of the 2000 Census Planning Team. He was also co-designer of the Visitor Price Index for Bermuda.
Currently, Cordell’s firm administers the Blue Flag Ambassador Course for those in the tourism industry, and has trained several thousand industry professionals over the years.
Cordell holds a Bachelor’s degree in Hotel and Restaurant Management (cum laude), a Master’s in Tourism Marketing, and a postgraduate certificate in survey sampling, among other certificates and awards.
While tourism has enjoyed record numbers, this has come at the expense of air visitors which have seen just moderate growth. This paper will truthfully examine the challenges faced by tourism and what may be required to reverse the current inverse relationship between air and cruise visitors.
What is the truth about the current state of tourism and what do we need to do about it?